Learn / Checks Are you measuring what matters? Three things matter most early on: where people come from, what they ask for, and which of them pay. Seven questions show which of these you can already see.
7 questions · about 2 minutes · your answers stay in your browser
Your result You're mostly guessing. Right now you can't tell which channel brings the people who pay. Start with the source of every visit and signup; it's the one thing that can't be added later.
Next: Track these three numbers first
Your result You see part of the picture. Some numbers are there. The gaps below are the ones between a signup and a payment, where most decisions are made.
Next: Someone paid. Where from?
Your result You're measuring what matters. You can see where people come from, what they ask for and who pays. The next step is comparing channels on what customers cost and what they're worth.
Next: LTV:CAC, explained
What to fix, from your answers Tag your links so posts in the same place can be told apart.
UTM parameters, explained Add analytics that record the source of every visit.
Track these three numbers first Record the source on every signup, including those from your own forms.
Track which post brought signups Sources can't be recovered later: record them from the next signup on.
Track which post brought signups Match payments to each customer's first source instead of asking.
Someone paid. Where from? Connect payments to signups by email or user id.
Attribution, explained Keep feedback in one inbox, with the sender on every message.
Feedback everywhere? One inbox Put all feedback in one place, tied to people.
Feedback everywhere? One inbox Write spend down per channel and month, from the invoice.
CAC, explained Without spend per channel you can't tell which one pays back.
Do your ads make money? Work out monthly churn from your billing, over a few months.
Churn, explained Once people pay, track who cancels and why.
Churn, explained Pick one day a week and write down one decision each time.
Track these three numbers first Numbers you never look at don't change what you do.
Track these three numbers first Answer again